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Snapchat’s ‘Dreams’ Delve into Cutting-Edge Generative AI

In a novel undertaking, Snapchat is preparing to expand its innovative AI attributes. This comes in the wake of introducing its AI-fueled conversational agent, My AI, which now possesses the capacity to respond not only with plain text but also with captivating images. The corporation is once again immersing itself in the realm of AI-generated visuals, this time introducing a feature named “Dreams.” This particular attribute may soon grant you and your companions the opportunity to be situated amidst imaginative backdrops within these AI-conjured illustrations.

Steve Moser, a diligent researcher and developer in the realm of applications, has revealed that Snapchat is actively forging capabilities that will empower users to capture self-portraits or upload their personal photographs. Subsequently, the program will harness these inputs to fabricate distinctive visuals, artfully placing you within a myriad of envisioned scenarios.. This functionality bears resemblance to what is already present in other AI photo applications on the App Store.

Drawing a parallel with the popular app Remini, which gained viral attention by providing professional-looking headshots for LinkedIn, Snapchat is aiming beyond mere headshots.

“Dreams” is envisioned as a tool to employ AI-generated selfies for placing you in imaginative scenarios and locations, as outlined in Moser’s research. Similar to other AI selfie apps, Snapchat’s version requires clear selfies as inputs, excluding those with other people or obscured features. Users will be advised that capturing selfies from different angles, with diverse expressions and lighting, will yield better AI-generated photos.

Snapchat's 'Dreams' Delve into Cutting-Edge Generative AI 1
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Beyond entering these AI-generated “Dreams,” Snapchat is also developing a feature known as “Dreams with Friends.” This feature allows users to grant authorization for their friends to incorporate them into AI-generated “dream” images, as uncovered by Moser.

Mentions of “Dream Packs” available for purchase within Snapchat’s app suggest a potential monetization angle for this feature in the future.

Reverse engineer Alessandro Paluzzi discovered “Dreams” earlier this spring. He explained that this feature empowers users to place their likeness within realms crafted by generative AI. This new feature enjoys a prominent placement in Snapchat’s app, situated between the Camera Roll and Stories.

The recent progress surrounding “Dreams with Friends” and the availability of “Dream Packs” indicates Snapchat’s active advancement of this feature.

When questioned about its intentions regarding “Dreams,” Snapchat declined to provide any comments.

Alena Jackson

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