It is evident that when using Google’s Street View, the faces of individuals are always intentionally obscured. In the early 2000s, Google faced pressure to prioritize security and privacy concerns. Consequently, in 2008, this technology conglomerate initiated trials for a face and license plate blurring technology. Over the past decade, Google has effectively implemented this feature.
Fast forward to 2022, and the platform no longer displays identifiable faces or car plates. Alphabet’s Google has strictly adhered to its self-imposed rule of safeguarding people’s privacy. Furthermore, Google has enhanced its privacy options by allowing individuals to blur their houses on the platform as well, thus reinforcing security and privacy measures.
Google’s tools have provided people with the opportunity to explore various locations and enjoy virtual walks around the world. Regrettably, Google learned the hard way that unintended consequences arose from the misuse of their free service by criminals who exploited it for theft, harm, and mischief. Troublemakers actively exploit the free service to identify areas where couriers might leave packages. Potential intruders utilize Google’s all-encompassing service to plan burglaries, while fraudsters cross-reference stolen data with real-life information.
Hackers often determine the potential value of a victim by investigating their lifestyle, including their place of residence. For instance, through Google Maps, one can easily discern the type of car owned by a potential victim or the quality of the neighborhood in which they reside. This information helps hackers gauge the potential gains from targeting a victim. For instance, if a victim owns an older car manufactured in the previous century, hackers may choose not to extort them, even if they have managed to breach their system.
While security remains a significant concern, privacy also serves as a compelling reason for individuals to blur their houses. With Google Maps, complete strangers are just a few clicks away from learning the color of your curtains, the make of your parked car, and other details about your property. Concerned parents may wish to protect their daughter’s privacy, and individuals escaping abusive relationships may find comfort in knowing that their house is blurred on Street View, making it harder for their former partner to track them down.
To blur a house on Google Maps, anyone can simply enter an address, click on the three dots, and select “Report a Problem.” Homeowners can then focus the view on their property and adjust the image accordingly. By providing an email address, they can request the blurring of their house. Following a captcha validation, Google will process the request. Once a blur is requested, it remains in effect permanently.
Regrettably, Google Maps is not the sole platform where images of your property may be publicly displayed. If privacy is a genuine concern, you should consider removing pictures from real estate brokerages and online property marketplaces like Zillow, Trulia, and Redfin. The last thing you want is for potential intruders to know the exact location of a safe or firearms within your house. By limiting the information you share, you reduce the likelihood of criminals targeting your property.
