Elon Musk’s recent unveiling of the new ‘X’ logo for Twitter has caught the attention of social media users worldwide. The platform is undergoing a significant rebranding, with a sleek white ‘X’ set against a black background as the new emblem. As people acclimate to this minimalist design, some enthusiasts claim to have discovered the logo’s origin.
Notably, Elon Musk took over Twitter last October, marking a notable shift for the brand. Previously, the site was recognized by its light blue bird logo, a creation conceived by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams back in 2006. The bird emblem emerged from their fascination with the sound of birds chattering, inspiring the company name, logo, and the concept of “tweets.”
However, after seventeen years, times have changed, and new ownership has taken the reins. Although one might assume that the ‘X’ logo is somehow related to Musk’s SpaceX firm, the actual source is rather surprising. According to user @Fontendou, the logo originates from Monotype’s Special Alphabet 4, and it is currently available for purchase on their website. Ironically, Musk may have spent a mere $30 on the application’s new marker.
Despite the cost-effectiveness of the rebranding, not everyone is thrilled with the new design. Some users have expressed their discontent, with one person sarcastically remarking that the rebrand might become the “world’s least accepted” change. Comparisons are drawn to Facebook’s rebranding to Meta, which faced similar resistance from users.
With the advent of the ‘X’ logo, people also ponder what the updated posts should be called. One user humorously suggested that with the Twitter rebrand by @elonmusk to ‘X,’ the term “Tweet” should be replaced with “Kiss” or “Kisses.” The idea sparked a light-hearted discussion about how the new terminology might work.
Critics have accused Twitter of lacking creativity with this rebranding effort, considering it to be too generic and unimaginative. Some graphic designers even suspect that the current logo might be temporary, resembling a placeholder rather than the final asset.
Given Musk’s history of quirky decisions, like changing the site’s logo to the meme-worthy Shiba Inu dog (Doge) during the Dogecoin-related pyramid scheme controversy, the ‘X’ logo doesn’t seem as outlandish as it may appear at first glance.
In conclusion, with the sudden and unexpected change in Twitter’s logo, speculations about its implications are rife, and the true motivations behind the rebranding remain a mystery.
