If you are witnessing a steady decline in your organic traffic, one of the most likely reasons could be that your website is not as mobile-friendly. With more than half of the internet traffic originating from mobile devices, Google is also pushing websites optimized for mobiles up the rankings, which means that if you have not yet updated your website, you could be losing out big time on business.
Mobile-Responsive or Mobile-Friendly?
A mobile-responsive website can scale the contents as well as the webpage elements to suit the size of the display of the mobile device. Since the screen size is limited, certain elements are either moved or hidden to allow the website to display important information properly. On the other hand, a mobile-friendly website looks exactly the same across all devices and serves to provide a consistent user experience. Some of the most effective mobile SEO best practices:
Adhere to Mobile SEO Best Practices Specified by Google
The first check you need to perform is to see if your website is mobile-friendly – this is easily done by entering the website URL in Google’s responsive design checker. If the site does not pass, ensure that there are no blocked resources that prevent Google bots from crawling your website and indexing it properly. Switch to HTML5 or host the videos on external sites like YouTube instead of using Flash or video formats not supported on mobiles. Page optimization for faster load times, making fonts larger, and separating touch elements to improve the user experience are key elements in improving the user experience, according to one of the leading NYC SEO services company.
Remember to Have the Titles and Meta Descriptions in Place
Even though it may seem like a boring thing, ensuring that the titles and the Meta descriptions are in place will help you to achieve better SEO. For best results, make sure that the titles and Meta descriptions are relevant to the page content. Do not overdo the insertion of keywords.
Make the Pages Tap-Friendly
On a mobile website, you need to keep I mind that most users will tap more and click less so it is very important that the buttons are adequately large and spaced to allow operation by fat fingers.
Keep the Content Short and Crisp
Mobile users on the go have very little time to devote to reading the contents so it is a good idea to drop text-heavy paragraphs in favor of content laid out in short and crisp sentences. Keep the introduction compelling, the body concise, and the ending strong for the best results. According to https://www.forbes.com, paragraphs should be limited to a maximum of five lines of text. Keep in mind that the content should not be less than 300 words so that Google bots can properly crawl it.Conclusion
Given the increasing tendency of users to use their mobiles to access information and to buy products and services online, your website must be optimized for mobiles. Implementing the best practices of mobile optimization will give your SEO the boost it needs to break through to the top of the SERP and generate larger traffic and more conversions.