With targeted advertising, lots of brands put a major focus on social media. This is understandable as social media offers a fantastic outlet for engaging audiences and driving conversions. However, there is another area of marketing that can be just as impactful as social platforms — television and online media ads.
However, it is essential to mention that commercial video production for TV ads has its unique challenges. If you plan on exploring this route with your brand, there are some things you’ll need to know before you can create effective and impactful commercial videos.
In this article, you’ll discover what commercial video production is and why you need it for your brand. You’ll also learn about strategies for effective commercial video production.
What Is Commercial Video Production?
Commercial video production is the process of creating video content with the primary aim of promoting or advertising products, services, brands, or ideas. Commercial videos must resonate with the target audience if you want them to be effective. Because of this, their production process combines creative storytelling and cutting-edge marketing techniques.
Commercial videos are usually deployed on several different platforms, from YouTube and TikTok to TV screens. This omnichannel approach helps the video make an impact among several demographics.
It’s also important to mention that commercial videos often have a unique call-to-action (CTA). This CTA serves the purpose of guiding and directing viewers’ actions toward an intended purpose, like visiting their website or checking out their social profiles.
Benefits of Commercial Video Production
Are you a business owner or head of marketing looking for more sales conversions and better engagement metrics? If you are, then commercial video production is certainly something you want to pay very close attention to. This is because there are so many benefits that come with commercial video production. Some of these include the following:
- Better Traffic: It should be said that, without a doubt, there’s no other form of marketing that can deliver what video production does. According to Forbes, videos generate as much as 1200% more shares and interactions than other social media content types like photos. This alone already signals that commercial videos can be an invaluable tool leading to better retention rates and brand recall.
- Higher ROI: Commercial video production isn’t an endeavor that comes cheap, especially if you really want the video ads to be of excellent quality. However, it is unarguably an investment that can reward you with pretty significant returns. This includes returns in terms of brand visibility, engagement, and, of course, better sales.
- Builds Trust: One advantage of commercial video productions that most people seem to overlook, especially concerning TV advertising, is that it helps build brand trust. When your target audience sees your brand on display on their TVs time and time again, it helps build a sense of familiarity. This, in turn, gives them the security that your brand is one they can trust with their money.
- Versatility: Another pretty interesting benefit of commercial videos is their versatility. Depending on your specific needs, you can always tailor commercial videos to any goal. For example, you can create commercial videos that focus on product demonstrations, brand stories, promotional discounts, and so much more.
Based on all of the above, it’s evident that commercial videos offer brands the competitive advantage they need to stand out from the herd. With a well-crafted video production process, you can always ensure you’ll remain ahead of your competitors.
How To Create Impactful Commercial Video Ads
If you want to create impactful commercial video ads for television and other online media, here are some tips on how to go about it:
#1. Research Your Audience
This is the first and probably the most important step for creating an impactful commercial video ad for TV and other online media. Before you go ahead and create a script for your ad, you have to make sure you’ve already identified the group of people you’re aiming for.
Research will help you identify the pain points of your target audience and what they consider to be an ideal solution. This will, in turn, help you craft your ads to address these concerns that they have, guaranteeing more impactful results.
#2. Write a Script
After researching your audience, the next thing you want to do is write a script for your ad. Writing a script should start with you identifying your core message and then building the content around it. This helps you collect your thoughts and ensure every line is relevant in guiding your target audience toward your desired endpoint.
#3. Maintain Brevity
Nobody wants to watch an ad go on for long periods, especially if that same ad will be repeated multiple times. As such, you should always design your videos to last for not longer than 30 seconds. This means you’ll need to cut out things that aren’t so relevant, focusing instead on a simple and straightforward delivery.
#4. Start With a Bang!
Often, the difference between highly successful content and those that ultimately fail is the ability to hook the audience and pique their interest quickly. People generally don’t spend much time on video content before moving on to the next. So, if you want your commercial video ads to be impactful, you should deliver the hook very early. This will help you secure your audience’s attention long enough for you to get them to engage via the call to action.
#5. Offer Value
When you’re developing the concept for your commercial video ads, you have to make sure you have a strong selling point. That is, you have to ensure you’re offering potential buyers something they don’t already have that will make them pay more attention to your brand, and not your competition.
#6. Choose The Right Channel
It’s also important to mention that the channel you choose to run your ad on will significantly impact how successful they are. Television and online media have different target demographics, so you have to choose one that aligns with your own goals.
Conclusion
Commercial video production is absolutely essential for every brand that wants to enjoy more awareness, reach, and conversions. However, it has to be done in a certain way for it to be effective.
Employing the commercial video production strategies and approaches outlined above will help you ensure you’re able to meet and surpass your ad targets consistently.